Transas is a world-leading provider of high-tech equipment, software applications,
integrated solutions and services for the maritime industry: Transas was the pioneer of
Electronic Chart Display and Information systems (ECDIS) – the replacement for
paper navigational charts – and comfortably retains 35% of the
international ECDIS market.
The company has also used it’s extensive know-how to diversify into
Vessel Traffic Management Systems (VTMS) and the maritime simulation market.
Transas has the largest privately-owned maritime chart library in the world.
Group Marketing Manager
Transas Marine International and Transas Group
Vision, Mission statement, tactics and communications planning
Business plan for Transas expansion from 20-90 employees over 3 years
Storytelling for brand pillars for ‘Sets the Standard’
Content architecture for
Graphical Guidelines, global and local communications guidelines, look and feel
Product branding and packaging
International markets, wide range of products including: ECDIS Range hierarchy (Basic Basic+ etc and Wave®)
Internal brand communications - Scandinavian market vision & mission.
Written for and on behalf of all Transas business areas internationally
Press releases and press relations
Scripts, voiceovers and editing - Swedish Pilots - ECDIS film
Sales and marketing materials
Product catalogues, presentations, brochures and Direct Mail campaigns
CONTACT - Get in touch to discuss your next project: